![]() ![]() AdsenseĪfter 5 years of not displaying ads on my videos and only earning Adsense income from older videos, I started experimenting with Adsense again in March. I kept my fee the same, at $2,000 per month, but I earned 31% less than last year in this category (£12,991 overall) due to taking a break over the summer from publishing videos. I create a lot of content about Figma (like my recent website redesign livestream series) so I’m thrilled the Figma team see value in this partnership still. I believe it was communicating the value of this multi-touch reach that led to me being able to earn more from sponsorships this year, so I’ll keep combining it from now on. In past years I’ve split out video sponsorships from podcast ones in these reports, but many of the partnerships I entered into this year were multifaceted including newsletter placements and sponsored posts on Instagram & Twitter as well as sponsored videos. I said yes to sponsored content with Notion, the EUIPO, UXPin conference and Stack Overflow when they reached out to me, and Femke and I were thrilled to have Zeplin sponsor some episodes of our Design Life podcast this year. This was purposeful growth as I knew it was an area I could earn more in to increase my overall income for the year. I earned 262% more in content sponsorships this year compared to last, bringing in £15,790. I’m pleased to have kept up this split, especially as my work leading ConvertKit’s Brand Studio team has gotten more demanding.Īs you can see in the chart above, brand sponsorships in my content really pulled all the weight in this category to give it that overall increase. The division of income between my ‘main hustle’ work as Creative Director at ConvertKit and my own business is the same as it was last year with 75% coming from my job and 25% from my side hustles. Thankfully, it did increase and I earned 4.4% more than last year for a total of £175,319, but this is well below the rate of inflation. I hope it gives you some ideas of income streams to try, or that you simply enjoy reading about the efforts and choices I made in certain categories this year! The income breakdownĭespite my best efforts, my income over the past year has not kept up with inflation. I learn so much from creators who are open with this information, and it’s helped me make decisions in my own business around where to focus my efforts as well as opened my mind to possibilities around what I could be charging and earning income from.Īs you read it, I encourage you to focus on the percentages and the context surrounding increases and decreases rather than on the amounts alone. I write an annual income report because I believe in the value of transparency around income streams. Plus, I did it the first year of these income reports and completionist in me can’t fathom switching to a calendar year now that we’re this far in to the tradition. I pull data from my accounting software and that’s just how it’s set up folks. I’m going to start this report by addressing how annoying/confusing it is that these posts report on my business tax year (June 2021 – May 2022) rather than a nice simple calendar year. ![]()
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